When I get to know the people in front of my camera, the result is a collection of authentic images that depict who my clients are.
There’s a lot of talk in the photography world about identifying one’s ideal client and then figuring out how to market to them. Photography mentors will suggest to their mentees that they conjure up a list of characteristics that make someone “ideal” to them. Often, these lists include things like “well-dressed” or “good sense of...
Did you know that my very first year in business I LOST money? Yepppp. I was way undercharging and still spending a lot on equipment. During my second year, I broke even. It wasn’t until my third year that I made any money. I loved it enough to keep going though, and I’ve just wrapped...